Monday, March 28, 2016
In this assignment my first step was to total the information given to me from a survey taken about different breweries and brands, this was done in excel. From there I uploaded the information I gathered onto Tableau and was able to create charts showing a story of each average category. One for familiarity of the brand, regard of the brand, relevance of the brand and finally the total brand equity score. Tableau is a business intelligence software that visualizes and connects data. Business intelligence systems are information systems that shows the process and data to analyze the past and to help make predictions about their future. So when a company collects tons of data its hard to see or make patterns when they upload there data to Tableau and create graphs, charts, or timelines it makes it a much easier process.